Z is for Zeitgeist

This German word is one of my favourites and it means ‘spirit of the age’, which obviously doesn’t sound as streamlined as the German (which translates literally as time-spirit. For

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Y is for Yettie

You know who they are. They carry black computer bags and they are that particular irritant in airports, spouting into their phones non-stop all the way from baggage drop through

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W is for Wow

Bullshit aside, this is absolutely one of my favourite words in the whole of the English language: it’s versatile and expressive and energy-efficient, packing a big punch with just one

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V is for Vector

Sorry, no idea what a vector is. Nor has anyone else (except, presumably, rockstar mathematicians and engineers.) Not to worry. It’s extremely versatile and sounds great. Just toss it in

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U is for Unpack

I only became aware of this one recently and then found myself using it over and again. At my last writing workshop, for example. “So, that’s a few housekeeping issues

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T is for Turbocharge

I knew that a turbine was something that turned (duh), but I was driven by my passion for etymology to do further research. The word originally comes (via French) from

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S is for Storytelling

Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that… Now it’s your

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R is for Rockstar

That is, that pinnacle of awesomeness: who you really are, in your relationships, your business and your life. You can use Rockstar like Quantum or Ninja to sell stuff. Turbocharge

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Q is for Quantum

Use this word to shift gazillions of self-help and personal development books, audios, workshops, webinars, systems, seminars, courses, toolboxes, practices, healings, activations, attunements, ‘transmissions’ and master key programs.    

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P is for Push the Envelope

To be honest, I got stuck with the letter P. Spoilt for choice: so many epic words to take the piss out of: portal, platform, process, paradigm, purposify, productize. How

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