Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that…
Now it’s your turn. Interactive is the new campfire-driven sustainable synergy, right?
In my opinion, Storytelling is one of the most insufferable bullshit words and ‘concepts’ ever to hit my screen. Most of the people spouting about Telling Compelling Stories about their brands have no idea what a story is and how stories work and by extension no idea how to write one. Stay tuned for my Story Power workshop. Seriously.
Meanwhile, this designer hits it on the head.
The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016