Many people tell me they have big problems writing for their business.
They know all the stuff they’re supposed to do to promote their products and services: email marketing, newsletters, articles, tweets… But they don’t know where to start. They get stuck. Their brilliant ideas go down like a lead balloon on the page.
How I can help? I asked myself. Is there a way that creative writing can cross over to business communication?
The more I brainstormed what I could share with business owners and professionals who need to write, the more excited I became. I realised that the bottom line (to use a buzzword), is that whether we’re writing a promotion for a product or service, a romance or fantasy novel, or a book about Spain, what we’re all really trying to do is hook our readers’ attention and engage their emotions in a powerful way.
What if we went behind the scenes, I thought, and opened up the box of tricks used by J K Rowling, Stephen King, Nora Roberts and [insert your favourite author] – as well as cutting edge advertising agencies and media writers – to captivate their readers’ imaginations, minds and hearts.