T is for Turbocharge
I knew that a turbine was something that turned (duh), but I was driven by my passion for etymology to do further research. The word originally comes (via French) from the Latin turbo turbinis meaning “spinning top, eddy, whirlwind, that which whirls,” (cf turbid, turbulence, etc) and was originally applied to a wheel spinning on […]
S is for Storytelling
Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that… Now it’s your turn. Interactive is the new campfire-driven sustainable synergy, right? In my opinion, Storytelling is one of the most insufferable bullshit words and ‘concepts’ ever to […]
R is for Rockstar
That is, that pinnacle of awesomeness: who you really are, in your relationships, your business and your life. You can use Rockstar like Quantum or Ninja to sell stuff. Turbocharge Your Inner Rockstar, for example, or Rockstar your Life in Seven Easy Steps. The A-Z of Bullshit, Hype and Cool Stuff is part […]
Q is for Quantum
Use this word to shift gazillions of self-help and personal development books, audios, workshops, webinars, systems, seminars, courses, toolboxes, practices, healings, activations, attunements, ‘transmissions’ and master key programs. The A-Z of Bullshit, Hype and Cool Stuff is part of the Blogging from A to Z Challenge 2016
P is for Push the Envelope
To be honest, I got stuck with the letter P. Spoilt for choice: so many epic words to take the piss out of: portal, platform, process, paradigm, purposify, productize. How about an expression, I thought. Put out fires? Or Push the Envelope. Meaning to innovate, to go beyond boundaries. But the more I thought about […]
O is for Options
Options – the illusion of choice. With most things now there are so many options you go dizzy and end up (a) spending hours / days on consumer sites to find the Best Option or (b) realise that it’s all an illusion, a mirage, all smoke and mirrors and you can choose between 577 varieties […]
N is for Ninja
You see it all the time now: all those people out there who call themselves book / business / blogging ninjas or profess to teach you seven kick-ass ninja strategies for taking your business to the next level. But what exactly is a ninja? Apart from the Teenage Mutant Ninja Turtles (les Tortugues Ninja here […]
M is for Migrate
As in ‘migrate out’ meaning to fire, sack, kick out, ‘let go’. Of course it’s now a transitive verb: ‘migrate’ is something you do to someone else or have done to you. You’d better migrate that guy before you get migrated out yourself. I suppose you could migrate them laterally too. Or how about enabling […]
L is for Leverage
Seriously, can anyone hear this word now without rolling on the floor laughing? This time, instead of just sniggering from my moral high ground, I decided to find out what it really means and how to use it. So I knew what a lever is and how it works. I also knew the famous quote […]
K is for Killer
How violent our language is. How aggressive we have to be to engage (rolls eyes) our clients. We have to write killer subject lines and sales pages, come up with killer offers that will kick our clients’ asses, hook them and blow them away. It’s all becoming so meaningless, we need ever stronger language. ‘Can […]