K is for Killer

How violent our language is. How aggressive we have to be to engage (rolls eyes) our clients. We have to write killer subject lines and sales pages, come up with

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J is for Jargon

“Can I pick your brains?” says my friend who, poor thing, works in ‘communication’ and spends his days (plus nights and weekends) writing, editing and translating applications for funding for,

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I is for Innovation

 I have seen ‘innovation’ and ‘innovative’ obsessively bandied around enough times (solutions, platforms, applications, strategies…) to suspect it is pure bullshit, but I couldn’t put my finger on why exactly.

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H is for Hack

Frankly unable to bear this word which now seems to mean – what? Tips? Tools? Methods? Processes? Solutions? As in Five Life Hacks or 50.000 Web Hacks. It has such

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G for Going Forward

Can someone please tell me why we now have to say this instead of ‘from now on’? I once asked this on a Facebook thread and got a sanctimonious little

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F is for Functionalities

The wild card applications of this word are endless. Incentivize future-proof functionalities.  Repurpose robust functionalities. Synergize mission-critical functionalities. Functionalize synergistic initiatives. Now it’s your turn.     The A-Z of

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E is for Epic

An excellent option for those who have heeded the plea to refrain from across-the-board Awesomeification. No seriously epic bullshitter should be without this word.     The A-Z of Bullshit,

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D is for Driven

From Awesome to Zeitgeist, you’ll be blown away by this no-brainer A to Z of buzzwords, hype and cool stuff. D is for Driven Stick this handy all-purpose word onto

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C is for Click

From Awesome to Zeitgeist, you’ll be blown away by this no-brainer A to Z of buzzwords, hype and cool stuff. C is for Click Clicks and Bricks, Clicks and Mortar,

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B is for Bullshit Bingo

From Awesome to Zeitgeist, you’ll be blown away by this no-brainer A to Z of buzzwords, hype and cool stuff. Aka buzzword bingo. The fun game that makes business meetings

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