U is for Unpack

I only became aware of this one recently and then found myself using it over and again. At my last writing workshop, for example. “So, that’s a few housekeeping issues

Share
T is for Turbocharge

I knew that a turbine was something that turned (duh), but I was driven by my passion for etymology to do further research. The word originally comes (via French) from

Share
S is for Storytelling

Are you sitting comfortably? Then we’ll begin. Once upon a time there was a marketing strategist who had such an overblown idea of his own awesomeness that… Now it’s your

Share
R is for Rockstar

That is, that pinnacle of awesomeness: who you really are, in your relationships, your business and your life. You can use Rockstar like Quantum or Ninja to sell stuff. Turbocharge

Share
Q is for Quantum

Use this word to shift gazillions of self-help and personal development books, audios, workshops, webinars, systems, seminars, courses, toolboxes, practices, healings, activations, attunements, ‘transmissions’ and master key programs.    

Share
P is for Push the Envelope

To be honest, I got stuck with the letter P. Spoilt for choice: so many epic words to take the piss out of: portal, platform, process, paradigm, purposify, productize. How

Share
O is for Options

Options – the illusion of choice. With most things now there are so many options you go dizzy and end up (a) spending hours / days on consumer sites to

Share
N is for Ninja

You see it all the time now: all those people out there who call themselves book / business / blogging ninjas or profess to teach you seven kick-ass ninja strategies

Share
M is for Migrate

As in ‘migrate out’ meaning to fire, sack, kick out, ‘let go’. Of course it’s now a transitive verb: ‘migrate’ is something you do to someone else or have done

Share
L is for Leverage

Seriously, can anyone hear this word now without rolling on the floor laughing? This time, instead of just sniggering from my moral high ground, I decided to find out what

Share